FILED UNDER SOMETHINGISRAELI >> Travel
The Israeli Ministry of Tourism plans to spend 30 percent of its advertising and marketing budget on luring tourists to Israel through the Internet.
Some NIS 18 million (USD 3.95 million) of the NIS 62 million advertising budget (USD 16.6 million) will be invested in online ads as
Ministry officials realise the Internet's advertising potential. Citing research pointing to the effectiveness of tourism advertising on Web sites, ministry officials recommended the move recently.
Advertising officials working for the ministry in Israel and abroad have been instructed to approach travel agencies that organize tours to Israel on the Internet or are interested in publishing tourism information on Israel on their Web sites.
Reproduced with permission: Ynetnews