FILED UNDER SOMETHINGISRAELI >> Technology
Internet search giant Google has now officially opened up for business in Israel and plans to localise many of its online services into Hebrew in the coming months.
The move is part of an overall boom in online advertising in Israel as well as meeting the needs of Israeli internet users.
"Israelis are chronic searchers. The search is the main use they make of Internet, while for Americans, the main use of Internet is e-mail. The Israeli surfer adopts technologies faster," Meir Brand, Google Israel chief executive Meir Brand told The Jerusalem Post.
The expanded move into Israel is likely to signal investment into research and development to take advantage of some of the bright technology talent that Israel has to offer.
"Given the wealth of talent in Israel we shouldn't be surprised if at some point in the future Google opens and R&D centre here," Brand added.
According to industry reports, around 5% of all advertising is done online in Israel and Brand says this offers tremendous growth potential to Google and others interested in reaching a Hebrew speaking audience.
"We see great economic potential in this area and opportunity for us and the advertising sector in Israel to develop it," Brand said.
For more information: www.google.co.il